Importance of Exhibitions and Trade Fairs

Last week, on the 18th of October, 2013, to be precise, I happened to visit an exhibition on Architecture, Construction and Engineering held at the National Exhibition Centre (NESCO) at Goregaon, Mumbai. This exhibition named ‘ACE Tech 2013 – The Future of Building’ was organized by The Economic Times; ACE being the acronym for Architecture, Construction and Engineering respectively. I myself being a civil engineer have always nurtured the passion of trying to get to know more about the various technologies relating to these fields, from the past and present as well as the future is likely to be.

I had been at NESCO to attend this exhibition on 18th October 2013 along with few of my colleagues. We reached at 10:00 am in the morning. Though I had actually planned this visit only for a few hours, I actually ended up spending the whole day immersed in knowing about the various new products and technologies that were there on display.

What we saw here was a wonderful spread of architecture and construction related products and technologies; a treat for engineering minds, ranging from tiles and ceramics, natural and engineered marble, decorative and architectural lighting, doors and windows, hardware and fittings, air-conditioning and refrigeration, paints, coats and wall coverings, etc.

Under the expert guidance of Sadguru Bapu, we are currently engaged in planning and operations of Institute of Geriatrics & Research Centre located at Juinagar. Bapu has always advocated and encouraged attending exhibitions and trade fairs as these events keep us upto date and aware of the latest happenings in industry and helps us to keep pace with time and adjust ourselves to changing business environments. Moreover, getting connected to right people is another important aspect of attending exhibitions. Bapu says that exhibitions help us to understand and experience technologies and products in reality rather than just by mere imagination or by watching videos and presentations of product demos.

exhibitions and trade fairs, Exhibitions, Trade Fairs, NESCO, ACE Tech 2013 – The Future of Building, Architecture, Construction, EngineeringWith all of these technologies on display we got to see anything and everything related to architecture and construction, that too just under one roof, without having to visit multiple places and outlets. We even found some of the rare utilities and products on offer at the exhibition, which we were finding difficult to source from the market. As Bapu had said, this exhibition too, was indeed a great way of actually seeing the product demonstrations and usages as most of the vendors who had participated had actually erected their working setups. This benefit is rarely on offer to us when we visit any of the vendor showrooms or shops.

Shraddhavans should also think of not only the relevant exhibitions and trade fairs at their convenience, which are related to their respective domains, fields and interests but also on the subjects which is of the concern of their day to day life. This would keep them abreast with the latest happenings and in touch with the reality, which would ultimately help them to boost and better their professional careers and their day to day life.

Hari Om

Shri Ram

I am Ambadnya

Published at Mumbai, Maharashtra – India

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  1. Hari Om,

    Some things we take it for granted and this post is a good reminder about the importance of Exhibitions and Trade Fairs. Since the days man started commerce these Trade Fairs have been a part of the social milieu. Infact the famous Eiffel Tower was erected in 1889 as an entrance arch to the Trade Fair and was to be dismantled after the fair got over.

    As in the above article, we get to see the new technology which has been implemented as well as in the concept stage. The concept cars are the most popular sections in any Automobile Trade Fair. Apart from getting information and updates Trade Fairs are good avenues to strike good bargains, whether its an Agriculture based or Aircraft ones.

    A very timely and educative post indeed.


  2. Hari Om Dada.

    We are really Ambadnya for your guidence. It is absolutely correct that attending such exhibitions enhanes our knowledge of perticular industry. My company participated in Plastivision Exhibition and I got an opportunity to attend as well to learn many things from this exhibition in 5 days. It also helps one to develop relations with new people who belongs to same industry and get lots of exposure.

  3. Yes Sir!
    Hari Om, I’m being into Rural Marketing field it helped me a lot to update my knowledge by visiting Agricultural Trade Fairs. Brands (products) from every industry grab the opportunity by showcasing their product in best way at such trade fairs and exhibition to reach out to the right consumers. Besides that its very cost effective to reach out right customers instead of spending huge on showrooms.

    Agriculture is very old sector in India and in this field the Agri trade fair are being conducted since ancient era. These fairs typically known as “MELA” or “JATRA”. Upcoming huge melas are Pushkar Cattle Fair (Rajasthan) largest camel trade fair. another mela is Sonepur Mela (Bihar) where Chandragupt Morya used to buy Elephants and Horses. Another oldest Jatra in Odisha is Bali Jatra which start on the auspicious day of Karthik Pornima and end up within 7 days, In early years the Artisan and Traders from India (Odisha) use to travel Bali, Java, Sumatra & Srilanka to sell their crafts.

    I’m also a small part of AIGV where we need an updated knowledge of new technology and happenings in farmers life. Through this platform i would like to urge all my shraddhavan friends directly or indirectly involved in AIGV should visits such exhibition and fair. Recently a agri exhibition happened at Nagpur another will be happening in December in Pune.

    Ambadnya for your valuable guidance and motivation to visits such fairs.

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