There is a large population outside India who decides on their image of India after watching Bollywood films in their respective country of residence. The movies which are called Masala movies consisting of song, dance and emotions, touch a chord deep inside the audience outside India.
Shashi Tharoor once on national television narrated a story of a young man he met in New York. Mother of this young man from Africa travels to the city once a month from Senegal and watches a Hindi movie in a theatre. She enjoys the song and dance from that movie just like we do. She neither knows Hindi nor does she know English to read the subtitles. In spite of that she understands the story line and she enjoys that. Watching a Hindi movie has become a need of this woman.
The response enjoyed by a Hindi movie abroad is not a new phenomenon. Even today, people from Russia hum the song “Awara Hoon.” Shammi Kapoor is a favourite star in the Middle East. However, the number of Hindi movie fans abroad has increased geometrically and the impact of Hindi movies has also increased tremendously. India has begun to enjoy immense political and strategic push through this.
Hindi Cinema: Special, Enthralling and Weird as Well! – 3 WEIRD Hit and Run to Mollywood Indian cinema is growing as a business. However, in fact, cinema is an art and the epitome of art, they say. A question has been raised if the business of film making is harming the production of good quality cinema. Some young focused directors who concentrate on making content based, good quality cinema have
Hindi Cinema: Special, Enthralling and Weird as Well! – 2 ENTHRALLING India’s Soft Power Along with a country’s financial capability, defence power, geographical importance, its soft power is gaining importance. A Political Analyst from Harvard University, Joseph S. Nye first introduced the concept of Soft Power. A country can set up its own image at an international platform through its unique culture, traditions, expertise from the field of sports, literature
Hindi Cinema: Special, Enthralling and Weird as Well! No one would know if this is a real incident or a fabricated one. In the eighties, an international competition was held in India. The medals were being given to the winners by a senior accomplished actor. An international player enquired with his Indian counterpart who the chief guest was. The international player was quite surprised
